Content Leader

Hi, I’m Van.

Content Leader helping brands turn content into measurable growth.

6+ Years in Marketing3+ Years Leading Content
6+Years Experience
3+Years Content Leadership
20+Projects Done
10+Brands Helped
View My Work ↓Let’s Work Together →
Van Le - Content Leader
About me

Strategy, people,
content & data.

With nearly 6 years of experience in Marketing and 3 years as a Content Leader, I have crafted and executed comprehensive content strategies across B2B and B2C sectors, online and offline.

I specialize in building content ecosystems that tell compelling brand stories while driving engagement, conversions and long-term value.

Download CV ↓
What I do
Content Strategy
Visual Content
SEO & Performance
Omnichannel Strategy
Social Media
Team Leadership
Copywriting
Data Analytics
Experience

Experience that compounds.

Mar 2022 — Jul 2025

Content Leader

MediaStep Software Vietnam
  • Developed content strategies across website, social media and email channels.
  • Managed the content team and maintained consistent brand tone.
  • Collaborated with Product Design, Multimedia, SEO and Tech teams.
  • Monitored performance using GA, GSC, Ahrefs and MBS.
Key Achievement6,500 → 229,000Website traffic increased in 8 months.
Jul 2020 — Jan 2022

Marketing Executive

Long Thanh Dat Co., Ltd.
  • Developed brand strategies, innovation launches, social media and in-store execution.
  • Created marketing materials with designers and supported campaigns.
  • Monitored reach, engagement, sentiment and earned media value.
2019 — 2020

Content Writer

Ngoc Quy Gemstones Co., Ltd.
  • Produced 100+ SEO-optimized articles.
  • Created visual content with the multimedia team.
  • Managed product listings and campaigns on Shopee, Lazada and Tiki.
Selected Work

Selected case studies.

Click a project to open the detailed case study.

Brands I’ve Worked With

Brands I’ve worked with.

GoSELLGoF&BGOEXPORTSourceVNMOREHOMESAM YEN PHUOC THANHHONG PHUOC THANH… and more
Tools I Use
Social

Facebook, Instagram, TikTok, YouTube

SEO

Google Analytics, GSC, Ahrefs, SEMrush

Paid

Google Ads, GTM, Meta Ads

Creative

Canva, CapCut, Figma

AI & Writing

OpenAI, Gemini, Quetext, Grammarly

Productivity

Microsoft 365, Bitrix24

Let’s connect

Let’s create something meaningful.

Have a project in mind? Let’s talk.

⌕ 0909 101 294
✉ Lehoangtuyetvan.ueh@gmail.com
⌖ Ho Chi Minh City
Email Me →